If there's one thing that EverythingMe launcher has absolutely nailed, it's the process and interface around universal search. While the functionality closely matches that of the latest Google Search integration in Android 4.4 KitKat, the display and instantaneous response you get on EverythingMe Launcher gives off a better feeling. Start typing anything — a contact name, app name, news topic, web search — and your phone will attempt to search every available bit of software, as well as the web, for information on what you're typing. As a nice touch, the background of the search screen even updates to show an image of the topic.
Typing "Andr" for example shows the Android Central app, contact listings for anyone named "Andrew" and shortcuts to bring you to search results from the Calendar and Google Play apps. Underneath any on-phone content, you'll also see a field named "More from the web" with dozens and dozens of round icons — this is where things get a little weird with EverythingMe Launcher.
SOME OF THE WEB APPS ARE USEFUL, BUT THEY'RE STILL WEB APPS IN A WORLD WHERE GOOGLE PLAY HAS 900,000 BETTER CHOICES.
These round, app-like icons are actually just links to web pages, each of which simply loads in an in-launcher chromeless (i.e. no navigation bars or buttons) browser. Call them web apps, call them anything you want, at this point they're simply just web pages. Search for "Olympics" and you'll see an endless stream of links to web pages from sites of various reputations with coverage of the games. The top results will be things like the official Olympics website and Yahoo! News, but then you also get the Nascar website (what?), WWE (okay...) and mobile Twitter.
At the same time, I get no app results for the NBC Live Extra app, YouTube app, Google+ app, Facebook app or the actual Twitter app — all things that are installed on my phone and relevant to the Olympics. They're all just web pages that EverythingMe is presumably making some kind of affiliate deals with. These web apps don't resume nicely from the multitasking menu, don't act the same as native apps when using the back and home buttons and generally just don't offer a great experience on Android right now.
It's clear to us at this point that EverythingMe Launcher makes drastically more sense on a device that doesn't have a mature app platform and store, such as Firefox OS. Conveniently, Mozilla and EverythingMe have even inked a deal to bring this launcher technology to Firefox OS, which uses web apps as its sole way of serving content to users. If everything's a web app, EverythingMe simply offers a robust selection of apps to choose from. But when you could be using Google Play instead, these results just look bad.
This is no way a bad mark on EverythingMe Launcher as a technology or platform, and we actually think that this system has more potential for a seamless web/app experience, but it really just doesn't make sense on a modern Android device with the Google Play Store and such a stark quality divide between native and web apps.
Smart Folders
There are no regular app folders in EverythingMe Launcher, only "Smart Folders." When starting up EverythingMe Launcher for the first time, you'll be greeted with a selection of general folders such as Games, Music, Social and News, each pre-populated with the apps that presumably fit those categories. You can create new Smart Folders at any time, selecting which apps you want to be grouped and then letting the launcher pick a name and more associated apps to go with it.
SMART SUGGESTIONS, BUT THE NEWS LINKS AND WEB APP SUGGESTIONS AGAIN GO OVER THE TOP.
The result is a bit of a mixed bag. Not only do you get folders filled with apps that you just don't want — leaving you to further groom and remove improperly-placed apps — but you are again given the not-so-great "more from the web" option at the bottom of each folder. As we discuss above, you'll be linked to web pages roughly-relevant to the apps in the folder. Things borderline on redundant in folders like "Social" where you have Facebook, Twitter, YouTube and LinkedIn web page links directly below a list of native installed apps that are for the exact same services.
The offerings go even further in Smart Folders like "News," where the folder is dominated by a horizontally-scrolling set of cards linking to news stories from a variety of outlets (again with a variety of reputations), with your installed news apps featuring at the bottom of the screen. In the "Games" Smart Folder, at the end of your list of installed games you'll also see one or two "Sponsored" titles that are available for download in the Play Store — it's great that they're prominently marked as such, but I still don't need game advertisements in my games folder.
Who wants this?
To my eyes, EverythingMe Launcher is best described as a tech demo rather than as a real product that has usefulness for a broad range of Android users. Falling right in line with apps like Aviate and Cover, EverythingMe Launcher tries to be the perfect solution for people who don't want to spend time configuring their phones — issue being that predictions are never perfect, and there will always be configuration of some sort.
The tangible benefits of generally great universal search and content discovery are cast in the shadow of weird web app suggestions, Smart Folders that aren't all that smart and time-of-day predictions that can never live up to their promises. What it really comes down to is the fact that you don't have to be a control freak to want your homescreens to just look the same every time you unlock your phone.
As I covered above I see a lot of potential in the technology behind EverythingMe Launcher, and with the right implementation and platform it could prove be a truly useful set of tools. But in its initial just-out-of-beta form, I'll be sticking to a traditional launcher that gives me the control — after all, nobody knows me like I do.
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